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In this episode, Amanda sits down with Danielle Swimm to talk about the mindset shifts therapists often need before business strategy can actually work. They explore the fear, perfectionism, and identity work that can come up when therapists try to grow beyond traditional one-to-one work, increase visibility, or build something bigger. Danielle shares how entrepreneurship can trigger deeper fears around success, money, and being seen, while Amanda reflects on the ways therapists often stay stuck waiting to feel “ready.” Together, they unpack why mindset work is not separate from business growth, and how learning to tolerate discomfort, uncertainty, and visibility can completely change what feels possible.
In this episode, Amanda explores what happens when therapists keep waiting to make changes in their practice, even when they know something isn’t working. She shares her own experience of burnout, overworking, and feeling misaligned in the traditional therapy model, and how shifting to therapy intensives created more space, better outcomes, and a more sustainable way of working. Amanda also unpacks the hidden costs of waiting, why taking care of yourself directly impacts client care, and how evolving industry changes—including AI and client demand—make now a powerful time to rethink how you practice.
In this episode, Amanda dives into one of the biggest fears therapists have about offering therapy intensives: what if clients invest a significant amount of money and nothing changes? She explores the guilt, pressure, and responsibility therapists often carry to “guarantee” outcomes, and how these beliefs are shaped by conditioning around money, ethics, and what it means to be a “good” therapist. Amanda breaks down why this expectation is unrealistic, how it differs from how we view weekly therapy, and the ways therapists unintentionally take on responsibility that isn’t theirs to carry. She shares a powerful reframe around client responsibility, informed consent, and sustainable care, helping therapists release perfectionism, trust their clinical skills, and approach intensives with more confidence and clarity.
In this episode, Amanda breaks down the confusion therapists feel around diversifying their income and why the real issue isn’t whether to diversify, but where to start. She explores the pressure to build multiple income streams, the overwhelm of trying to do everything at once, and why many therapists get stuck or burned out when they jump straight into courses, coaching, or memberships. Amanda also explains the hidden trade-offs of these models and why more effort doesn’t always lead to better results. She introduces therapy intensives as a simpler, more sustainable starting point, helping therapists increase income, reduce burnout, and create deeper client transformation using the skills they already have.
In this episode, Amanda breaks down one of the most common questions therapists ask when client inquiries slow down: is it a traffic problem or a conversion problem? She explores why more visibility alone doesn’t guarantee more bookings, how to tell the difference between needing more website traffic versus better messaging, and why SEO is still working even in the age of AI. Amanda also dives into the deeper, often overlooked factor of embodiment—how your belief in your work, your clarity, and your ability to communicate value directly impact whether potential clients choose you. She shares practical ways to refine your messaging, build trust, and turn existing visibility into actual client inquiries without burning everything down and starting over.
In this episode, Amanda unpacks the real reasons therapists struggle with pricing and charging premium fees, and why it is often about much more than just picking a number. She explores the fear of “hurting people” by charging more, the conditioning that tells therapists they should not care about money, and how systemic and cultural factors like the patriarchy shape these beliefs. Amanda also breaks down why higher fees can actually lead to better client commitment and outcomes, the hidden burnout that comes from undercharging, and the difference between a pricing problem and a volume problem. She shares a powerful reframe around sustainability, ethics, and value, helping therapists rethink what it actually means to do good work while building a financially supportive practice.
In this episode, Amanda challenges the belief that more certifications are the key to becoming a better and more successful therapist. She breaks down why burnout, slow client progress, and feeling stuck are often not a knowledge problem, but a time and structure problem, especially within the traditional 50 minute session model. Amanda explores how limited time impacts depth, presence, and the therapeutic relationship, and why that relationship, not additional modalities, is the biggest driver of client outcomes. She also shares a powerful reframe that can help therapists stop chasing more training and start creating a more sustainable and effective way of working.
In this episode, Amanda breaks down one of the simplest (and most overlooked) truths of running a business: you only have two resources—your time and your money. She explores how every decision in your business is a trade-off between the two, and how to start making more intentional choices that actually support your growth. Amanda also dives into how to use money to collapse time, what return on investment really means beyond just dollars, and why staying in DIY mode too long can keep you stuck. Throughout the episode, she highlights the importance of capacity, strategy, and support—especially for therapists who want to grow their income without burning out.
In this episode, Amanda sits down with Gabrielle Juliano-Villani, LCSW, to talk about what it really looks like to build beyond the therapy room—and why more income doesn’t always mean more alignment. Gabrielle shares her journey from scaling a seven-figure group practice to realizing it no longer fit, and how selling it led to a more sustainable, creative way of working. Together, they unpack diversification, passive vs. active income, team support, and why nervous system capacity and mindset work matter just as much as strategy.
In this episode, Amanda discusses the importance of diversifying revenue streams for therapists, especially in the face of economic uncertainty. She emphasizes that diversification should be strategic and intentional, rather than reactive or chaotic. The conversation covers the significance of optimizing existing offerings, building continuity in business practices, and the need for therapists to create stability in their income. Amanda encourages therapists to focus on depth and long-term strategies rather than constantly launching new products or services.
Whether you're building a private practice or expanding into intensives, coaching, workshops, or retreats, this podcast will help you do work that lights you up, get paid well for it, and build a happy, healthy, and wealthy life.
In this free 1-hour masterclass, you’ll learn the nitty gritty details of how to market, price, and launch intensives in your practice - including the mindset work you may need to tackle first!
Listen to me on The All Things Private Practice Podcast as I join host Patrick Casale as we dive into the real challenges and transformative practices for mental health professionals transitioning to private practice.
Listen to me on The Entrepreneurial Therapist Podcast as I join host Danielle Swimm and talk about adding Intensives to scale your Private Practice.
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In this podcast episode, Kelly and I chat about these private practice non-negotiables and how you can implement them into your practice, too!