How to find ideal clients (even if you hate social media)

How good would it feel to make more money and know where your next client was coming from? 

No more panicking when a client ghosts you because you already have a system to help fill that spot – whether it’s a weekly client or a therapy intensive. 

And no, the solution isn’t to spend 8 hours creating Instagram content, or cold calling potential clients and referral sources, and it’s definitely not going back to your agency job. 

There’s a better way to find new ideal clients.

Here’s how:

• Target the right people: Use copywriting to attract ideal clients by crafting clear, engaging, and authentically persuasive messaging that speaks directly to their pains, needs, and desires. Well-written copy builds an emotional connection, establishes trust, and guides potential clients toward taking action, such as booking a session or reaching out for a consult. And once you’ve had that free intro call?… They’re happy to pay your rate (yes, even when it’s $200-$300/hr or MORE), and they can’t wait to come back and keep seeing you.
• Optimize your website: Your website is a powerful marketing tool that conveys your unique approach to therapy, helps build your authority, and communicates the value you can bring to your clients. Optimize your website for conversions and turn website visitors into paying clients! What exactly does that mean? I’m talking about streamlining navigation for easier user experience, having compelling (and frequent) calls-to-action (like “contact me” or “book now”), and using relevant search keywords… which leads me to…
• Use SEO: What is SEO, you ask? “Search Engine Optimization” – think of it like the equivalent of the IG algorithm, but for Google. When potential clients search for services or solutions to their problems, strong SEO helps your website appear prominently, making it easier for the right people to find you. By using relevant keywords, high-quality content, and strategic structure, you can ensure that your website ranks higher in search results. I’m talking page 1 – even RESULT 1 of page 1! 

Having copy that attracts your ideal clients and applying a few simple SEO tweaks on your website is the secret to sustainable growth! 

(And no… it’s not a completely one and done thing. Just like your clinical skills, you still have to adapt, adjust, and optimize over time. But, I promise it’s SO much easier and quicker than you think! And you could actually save hundreds or thousands of dollars (not to mention headaches) across the life of your business when you learn how to do it yourself.) 

Check out these SEO wins from my clients:

If you’re someone who KNOWS they need support with this – 

Check out my group coaching program!

Or, if you’re looking for support that allows you to work at your own pace and comes at a more budget-friendly price point… I have just the thing for you! Click here to check it out.

Walk into 2025 with a clear plan for how to market your private practice and convert ideal clients, all without social media and awkward networking events!

(unless you really love those things AND they’re working for you)

Amanda