I WANT you to set “unrealistic” goals!

I get asked all the time – “What kind of income goals should I set as a therapist in private practice?”

And, to be honest? – It really depends on your mindset around money and what you’re doing to work on your business.

Here’s a little bit about my experience:

I left my agency job in 2022 to start my private practice, and let me tell you… it was terrifying. I told myself, “If I can just make the equivalent of my current salary ($60k for 10 months), it’ll be worth it, since I’ll also have the freedom to determine my schedule and caseload.”

This, of course, was from a fear-based mindset. I didn’t yet trust that I could make more money in this field, because we’re taught that that isn’t possible, right?

In my first 6 months of private practice, I had already brought in about $55k, which meant I would far surpass my agency income. I was cautiously optimistic.

At the end of 2022, I was looking at various posts on Facebook from private practice therapists who were sharing their income goals for 2023. And I saw some HUGE numbers that I was like “damn… I want that too!”

But I still hadn’t fully shifted to a mindset of abundance, so I was careful about the number I chose to share: “$125k!” Truthfully, I knew I wanted it to be at least $150k (because cost of living in OR is high, y’all, and I got debts to pay), but there was a voice in my head saying, “Be realistic, Amanda… don’t set yourself up to fail…”

Now, in truth, $125k would have still felt really great! Obviously, it’s more than the $60k job I left. But, the idea of setting a goal that was “too high” and then failing was scary.

So, I made SURE I would make that $125k goal. I started by investing in two group coaching programs to learn all about websites, copywriting, and marketing because I heard those were the things you needed to do to run a successful and profitable private pay practice (which, I did!).

And if we fast forward?

By the end of 2023, I had brought in $182k from my therapy business (and another $26k from starting my coaching business)!

The easiest thing I did to achieve that number?

Therapy intensives!

In February of 2023, I officially added therapy intensives to my website. I booked 19 sessions, and made over $50k from intensives alone in 2023. Which means I made over $125k from the traditional hourly-long, weekly therapy session model of therapy, and then earned even more income by offering these accelerated opportunities for healing.

Therapy intensives allowed me to work less, make more money, and do better clinical work. Sounds pretty great, right?!

But here’s the thing…

Just offering intensives won’t take your business to the next level. If you have limiting beliefs around money or don’t know how to build a solid website (just to give a few examples), your success will only go so far.

In order to truly make progress in your business and see results quickly, you need support, guidance, and accountability. Starting business coaching in April 2023 was the best decision I ever made, and it’s what led me to create my own coaching program to help other therapists.

In the Thriving Trauma Therapist Blueprint, you get:

• Group AND 1:1 support so that you can learn and be inspired from others, getting answers to the questions you didn’t even know you had

• Step-by-step videos, templates, and scripts to make progress as quickly and easily as possible

• Tips for adding therapy intensives to your practice, including the copywriting and marketing skills that sell your intensives for you, and even a role play of a consultation to help you overcome anxiety about converting clients

• Comprehensive information on boosting your online presence and SEO performance, so clients can find you on Google, and you can stop wasting time getting coffee with therapists who aren’t referring to you anyway

• A focus on the necessary mindset shifts needed to build a successful 6-figure private pay practice – from video lessons to conversations and mind-body workshops, you will leave this program feeling like an entirely different person (words literally used by one of my program graduates)

I always tell people that there’s really nothing unique about me or my success. I just set big goals, took HUGE (often scary!) risks, and surrounded myself with people and communities who could help me reach my goals.

The risk (and financial investment) is WORTH IT! Every time I invested in more business coaching, my income went up… and I have done the math to prove that. It’s on one of my hundreds of spreadsheets.

When you sign up for TTTB, I offer a A RETURN ON INVESTMENT GUARANTEE! Why?! Because I am so confident in my ability to help you, and I am so committed to your success.

One of my clients recently commented on the financial investment for my business coaching program: “I was super nervous about spending so much money, but my investment has paid off. I’ve gained confidence, an abundance mindset, and clarity around what I want my business to look like.”

Seriously, change can happen SO FREAKING FAST when you…

• set “unrealistic” goals

• challenge your limiting beliefs & mindset

• believe in yourself (like, truly; and I’ll be your hype woman until you DO believe in yourself!)

• and get the support to make it happen

So far, in 2024, I’ve made over $125k across both my therapy and coaching businesses – and this could be you, too!

Remember, I was literally just starting in private practice in April 2022, with no education on marketing or being a small business owner. I did a LOT of work and invested a lot of time, energy, and money into learning what works (and what doesn’t), and I’m super excited to support you!

Are you ready to work smarter, not harder?!

The sky’s the limit!!