My therapy income in 2023

In 2023, I grossed $183k from therapy alone. ~$51k of that income was from therapy intensives (~28%).

Which means…

• I saved so much time and earned so much more than I would have compared to the hour-long session model

• A LOT of clients want and are already looking for therapy intensives (seriously, I’m already booked out through February 2024)

Having a hybrid model of intensives and weekly clients helped free up so much of my time. Now, some people could/would choose to stop there. Buuuut I’ve honestly never been great with too much free time on my hands (it’s the neurodivergence in me).

So I used that free time to do something I’ve been wanting to do for so long – add on coaching for other therapists! That business brought in an additional ~$30k, meaning in both businesses I grossed over $200k.

When I talk about how therapy intensives help you work less and earn more, this is what I’m talking about.

You could…

• spend a lot more of your time creating new products and systems to add on alternative streams of income, increasing your overall income; OR

• JUST add therapy intensives in your practice and NOT add on 15+ streams of alternative income; OR

• just transition your practice to therapy intensives instead of having a hybrid model. $51k for just intensives is nothing to balk at, amirite?

The point is, you have options!

And some of you might be asking “Why not add on coaching or a different stream of income now and then maybe do intensives down the line?”

You do what works for you! But again, in my opinion, therapy intensives are the EASIEST way to bring in an “alternative” stream of income because you literally already know what you’re doing (i.e., therapy) – just tweaking it a little. Just one intensive therapy package a month could increase your yearly income by tens of thousands of dollars.

And let’s not forget the lives you’re changing too!

I’m being a little vulnerable here by sharing all these numbers because I want to show you what’s possible for you, too.

I genuinely don’t believe there’s anything “special” about me and my success.

Yes, I have my Ph.D., but honestly I know Masters’-level folx charging more than I do!

Yes, I live on the West Coast where cost of living is high and some services are expected/accepted to be higher, but I also know folx in rural towns earning closer to half a million a year!

If anything, what is “special” about me is that I continue to make the decision to invest in my businesses and learn from those who are already having wild successes – you’ve probably seen my two businesses coaches all over Instagram.

That in and of itself is pretty special – I have TWO industry leaders guiding me – and YES, sheesh, both of their services are investments, but I’ve continued to see my income potential grow the more I work with them, so, yes, I keep investing back.

I know asking for help in your business is scary – especially investing in your business. It can feel like a lot of risk.

But with the right coaching support, it shouldn’t feel like a risk at all.

I hope that when you are ready for it, you choose to invest in yourself and get some hands-on support and guidance – whether that’s with me or someone else. I truly and genuinely believe asking for support in your business is going to be the best business decision you make for yourself.